Online shopping has become a crucial part of the modern era, with people being able to buy almost anything off the internet by relaxing on their couch. Product is shipped directly to them with a few clicks. But despite the growing importance of e-commerce industry, many business enterprises are still not aware of the strategies and trends that are driving customers and growing sales.
E-commerce has its own benefits and is highly important that most of the brands are embracing its power and adopting it to avail better business results. Whether you’ve planned to set up an online business or wish to customize the existing working system and improve the sales of your company, here are eight of the most important E-commerce trends recommended by our team. These trends will completely transform the online storefront and will continue to make an impact on the future of E-commerce. For people who want to achieve desired results in the online business, here are a few E-commerce trends of 2020, and how they will drive the digital economy.
1. Artificial Intelligence (AI)
Today, for business enterprises biggest challenge is to provide something unique to their target audience. Brands are improving customer experience to make sure they stand out from the crowd. Customers want to access something different on the website they browse. They like browsing E-commerce stores that offer them a touch of personalization. Merchants are availing the help of development firms, to integrate AI technology into their online stores. AI provides multiple features to customers that make them engaged with the store. Chatbots boosts customer experience when integrated into stores, these applications help brands to serve customers 24/7 with their queries.
2. Augmented Reality (AR)
AR has completely transformed the customer buying experience. This technology was initially used in games. But it has become a prominent one for the E-commerce industry as well. Vendors are implementing it to offer customers a high-level buying experience. Buyers are using AR technology to get a complete insight into the products they are planning to buy. Furniture, wearables and clothing brands are using AR technology to provide buyers a platform to feel the product in reality before buying. Today, E-commerce merchants are offering customers a platform to experience a product in multiple sizes and colors. Brands are making optimum use of this technology to offer customers an amazing shopping experience.
Mobile phones have become an integral part of everyday life. Most of the jobs we perform with the help of mobile devices and applications. According to stats, over 60% of people access mobile phones to perform daily tasks. To reach them it is important for businesses to develop an E-commerce store for the mobile platform. If brands are not luring mobile customers they’ll struggle to make a positive impact on their profit. This is a leading e-commerce trend of 2020. E-commerce store development platforms are providing mobile responsive features because they know that entrepreneurs can’t succeed without driving smartphone generation buyers.
Mobile apps are also influencing e-commerce industry as a whole. An E-commerce mobile app helps users to make brand access faster in comparison to websites. The other benefit a mobile app offers is the fast checkout process, giving users the liberty to complete purchases with a few taps and thereby increasing ROI.
4. Digital Storefronts
For E-commerce brands, the major challenge is to offer buyers a positive and similar experience that a physical store provides. The major advantage of the physical store is that people can explore the stuff by simply touching and holding it in hand. Online shopping lacks this facility to offer.
Online enterprises are supported by digital storefronts to enhance the buying experience of customers. Technologies provide virtual outfits to shoppers before making any buying decision. Renowned brands are availing services of development agencies to integrate these remarkable features of digital storefronts with the online stores.
5. Big Data Analytics
The volume of data is expanding at a rapid rate and it is important to extract quality data out of it. Big Data Analytics is an innovative technology guiding businesses to drive quality data from a large chunk of data. This data comprises of consumer behavior, latest market trends, and competitor strategies. Businesses can carry out important decisions from the extracted data. E-commerce brands of all sizes whether big or small are investing in Big Data Analytics to study the behavior patterns. Thus, with this latest technology, stores can guarantee engaging shopping experience to the end-users.
PWA is one of the most in-demand E-commerce trends and is preferred by people because of mobile technology. People love shopping on mobile gadgets rather than opening desktops for every small task. According to experts, e-commerce stores drive maximum traffic from mobile devices. PWA help merchants to have a mobile app to target the desired audience because many merchants can’t afford a native app. PWA converts the e-commerce website to a mobile platform for mobile users. No need to go for an expensive app, when users can avail experience like a mobile app. This has become possible due to the expertise of Magento developers hired by the store owners.
7. Voice Assistants
Voice search is one of the latest trends integrated into mobile technology. This technology is not limited to mobile technology but also playing a major role in driving buyers to E-commerce stores. It offers retailers plenty of opportunities to drive new customers. Smart devices like Amazon’s Echo and Google’s Home has brought a major revolution in the era of voice search technology. Voice appliances provide consumers easy, accessible, and secure search. Buyers no longer have to manually type on their gadgets as they can easily search for any product on Alexa. Voice assistants know customer’s requests better than search engines. This e-commerce trend is making a huge impact on the way customers search for products and services. This has simplified the decision making of the shoppers.
8. Subscriptions-Based Services
Subscriptions are a new trend to buy goods and services over the Internet. First of all, in the last few years, the E-commerce industry has introduced subscription-based services. These days, subscription-based services are expanding in every domain from electronic gadgets to clothes, and even homemade products. For users, subscription services provide a simple, handy, and secure means to buy a product. The subscription model provides plenty of opportunities for companies to build strong relationships with customers by providing engaging store features. This popular E-commerce trend has helped several renowned brands and online retailers. For example, P&G (Gillette on Demand), and Amazon (Amazon Prime) all provide subscription model businesses.
To conclude, we’ve discussed what’s trending and will make an impact in the E-commerce industry in 2020. The main objective of marketers is to develop a meaningful and strong bond with their customers with multiple strategies. If you implement any of these 8 E-commerce trends, you have a very smooth path of achieving your goals, boosting conversion rates, and driving new customers. That’s how you can survive in a highly-competitive online world.