Ecommerce website isn’t just the way of the future, it’s the way of today. More and more shoppers are choosing to find new goods and services online instead of in store, and these brick-and-mortar businesses are becoming something of the past. For business owners looking to improve their ecommerce website is a no-brainer. With so many shoppers online today, why wouldn’t you want to position your business where those shoppers are?
With the rise in online shopping comes the rise in competition, and it’s not as easy to get noticed by the right audience in today’s market. So how can you improve your conversion rate and build strong relationships with your customers? The secret to success might be easier than you think. Here is how to improve your ecommerce website in easy steps.
Ways to Improve Your ECommerce Website
Customer Experience
While optimizing your website could be a full-time job, there are small improvements you can make today that will upgrade your website customer experience. When it comes to websites, you only have a few seconds to make an impact on your users. David Zheng discusses what users want from a website on the marketing blog Crazy Egg, saying, “They don’t want a site to simply act as an online billboard.” Your website isn’t just about having an aesthetically pleasing homepage with your logo and latest offer. It’s about creating an experience for customers.
People expect websites to act a certain way. They expect to be able to quickly and easy understand the message of the page, how to navigate the page, and how to contact the business, if needed. When this doesn’t happen, users aren’t going to stick around to find a fix. Here are easy ways to optimize your website for the user experience:
Easy to use navigation
Your users shouldn’t have to struggle to find your website navigation! List the most popular things first and always have a search feature at the top of the page.
Analyze your load speed
You can use a free checker to see how to improve your current Website load time.
Easy contact
Because your shoppers are only interacting with your business online, you need to ensure they have a way to easily contact you to maintain your website with customer service reputation.
Easy Checkout
One of the biggest problems facing ecommerce businesses is abandoned carts. Peter Noel Murray, Ph.D., discusses the emotions of buying on Psychology Today. He writes, “Research reveals that consumers perceive the same type of personality characteristics in brands as they do in other people.” This means people really connect with the brands they buy from. They trust them, and that’s why they’re willing to buy from them again and again. If you’re seeing a lot of abandoned carts, the problem probably lied in your checkout process.
Not only do you need a safe and secure checkout, but you need a quick checkout. Just as Murray wrote in his article, people consider brands in the same way they consider people. If you’re taking too long with your checkout process, that’s the same as someone asking a stranger too many questions. You break your users’ trust, and they take their business somewhere else.
You can alleviate the checkout process by choosing a great merchant account. According to ExpertSure, “Whether you run a startup or an established business, payment processing is a core component and determinant of your company’s success.” Take the time to find a merchant account that meets your needs and promises a speedy checkout process!
Launch Your ECommerce Website Today
There’s no time to waste if you’ve been considering starting your own ecommerce business. Now is the best time for new businesses to find their customer base as more customer are going online to make purchases. If you’re launching your business online, make sure to pay attention to the 2 important steps above. They just might make the biggest difference in your business success!
