Is SEO maintenance required for every business? Or only selective businesses require it?
Do I really have to make an investment in SEO? Or will my business be fine without it?
If you’re searching answers to such type of questions, you’ve come to the right place. As experts in the field of SEO, we are well aware that SEO can make or break a business online.
In our blog, we’ll explain about SEO retainer, who can benefit from it and what is covered.
1. What is retainer in SEO maintenance?
SEO maintenance retainer is a model where the client pays a fixed fee every month in exchange for a fixed amount of services.
It is growing to be one of the most common payment models as it provides the greatest ROI.
Unlike normal SEO consultants, who tie you into a contract for a minimum of eight months, retainers don’t have contracts and you pay on monthly basis. And what’s more, if you’re not satisfied with the results, you can discontinue next month. This option is not available in the conventional way of doing business.
2. What work can be covered in SEO maintenance?
Over the time, your website will evolve. You will add new pages and change content to make things relevant. Updating your SEO is as important as updating content. If you don’t, your website will be filled with quality content that users won’t be able to see.
SEO is not a one-time service. It is an ongoing process that every business should monitor to maintain ranks on the search engine results page (SERP).
First off you must understand that monthly SEO maintenance is not buying and selling links, keyword stuffing, and send reports without proper analysis. It is more than that.
Your website is a crucial component of your business and a monthly SEO maintenance plan will ensure your website is not ignored.
Our customizable monthly SEO retainer services
We offer the following monthly SEO retainer services to companies. Plus you can also customize our SEO retainer packages to fit your needs.
Initial Review & Analysis
- Website Analysis
- Duplicate Content Check
- Initial Backlinks Analysis
- Google Penalty Check
- Competition Analysis
- Keyword Research
On Page Optimization
- On page Changes
- Keywords Optimization
- Title Tags Optimization
- META Tags Optimization
- Content Optimization
- HTML Code Optimization
- Website Responsive Check
- Website Permalinks Analysis
- Schema Markup Analysis
- Page Speed Analysis
- Internal Linking Optimization
- Heading Tags Optimization
- Canonicalization/301 Redirect
- Images Optimization
- Hyperlink Optimization
- Robots.txt Creation/Optimization
- Sitemap Creation
- Google Webmaster Tools Setup
- Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Google Tag Manager Setup & Integration
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Content Marketing & Link Building
- Guest Blogging
- Blog Posts on Client’s Website
- Custom graphic design or illustrations to support your blogs
- Contextual links
- Keyword used in anchor text
- Add SEO data to each post (Meta tags etc.)
- Share each blog post on social media networks
- Infographics Creation
- Share each Infographic on social media networks
- Premium Press Release
- Search Engine Submissions
- Blogs Social Bookmarking Links
- Social Bookmarking Links
- Classified Submissions
- Location optimization
- NAP Syndication
- Google Business Page Creation
- Bing Local Listing Creation
- Local Business Listings
3. Who can be benefited from SEO maintenance?
Literally, any company who has a website can benefit from optimizing their website for visibility in search engines. Some gain more from SEO than other.
These are some of the businesses that benefit most from SEO
- Small businesses and startups
- Online service companies
- Niche companies eg-Saloon and Spa
- Locally exclusive companies
- Medical professionals
- Legal professionals
- Maintenance professionals eg-car mechanic
- Restaurants and bars
Again these businesses aren’t the only ones that can benefit from our SEO maintenance retainer, but they can benefit more from another type of companies. However, if you belong to this list and if SEO isn’t a part of your marketing, you need to seriously reconsider.
4. SEO audit service
SEO audit is not an option for businesses anymore, it is a necessity.
Your business may have a website but, how do you know if it is working properly? Here are some main questions you must consider asking.
- Is your website bringing qualified leads and sales?
- Is your website maintenance company giving you regular updates on how your website is performing?
- Do you have an SEO expert who can monitor your website and increase its effectiveness?
If your answer to the above questions is “I’m not sure”, it’s high time you took action. Because, if your website isn’t working for you and bringing in qualified leads, then something is wrong.
Get our free SEO audit service to increase the effectiveness of your website.
Our staffs excel in technical SEO and will give you a full report of the health of your website and offer suggestions that can help you improve your online presence.
When we audit websites, we usually find many errors which will have a negative impact on search engine ranking. Our free SEO audit services will clearly highlight the changes that have to be made to your website.
Whether you need a full custom audit or want to recover from a penalty or need an extra hand, we can help.
Our free SEO audit report will cover the following:
Common SEO issues
- Meta Title
- Meta Description
- Google Search Results Preview
- Most Common Keywords Test
- Keyword Usage
- Keywords Cloud
- Related Keywords
- Competitor Domains
- Headings Status
- Robots.txt Test
- Sitemap Test
- Broken Links Test
- SEO Friendly URL Test
- Image Alt Test
- Inline CSS Test
- Deprecated HTML Tags
- Google Analytics Test
- Backlinks Checker
- JS Error Checker
- Social Media Check
- HTML Page Size Test
- HTML Compression/GZIP Test
- Site Loading Speed Test
- Page Objects
- Page Cache Test (Server Side Caching)
- Flash Test
- Image Expires Tag Test
- JS Minification Test
- CSS Minification Test
- Nested Tables Test
- Frameset Test
- Doctype Test
- URL Redirects Checker
Server and Security
- URL Canonicalization Test
- HTTPS Test
- Safe Browsing Test
- Server Signature Test
- Directory Browsing Test
- Plaintext Emails Test
- Media Query Responsive Test
- Mobile Snapshot
- Microdata Schema Test
- Noindex Checker
- Canonical Tag Checker
- Nofollow Checker
- Disallow Directive Checker
- SPF records checker
5. SEO Content writing services
You may have a killer website design and employed latest technologies to make your visitors ‘wow’ but if your content isn’t compelling enough, you won’t get the right traffic. You will just accumulate ‘wows.’
There is no doubt, you must have a good looking website, but along with that, you must have smart content that will convince visitors to do business with you.
At Web Design Retainer, we also specialize in SEO content writing that will boost your rankings as well as enhance your online image. Our writers know how to target search engines and the internet community.
We trust that you know your customers best. So we will involve you as much as possible in the writing process.
When you choose our content writing services, you get the following benefits.
- SEO aligned articles and copy.
- Unlimited revisions
- Grow your organic traffic
- Dedicated manager
- Free trial
6. When can we see the results?
This is a question that many like to know. But, determining a timeline for SEO is tricky because every website is different. It can be difficult to know when you’ll benefit from it if the website has been penalized or has other technical issues. No matter the difficulty, SEO requires a realistic timeline for both long-term and short-term tasks.
It should be noted that SEO requires a long-term investment and changes in website traffic, leads, and sales can take place anywhere between 6-12 months.
Below is a realistic timeline, a minimum of 6 months required to reap the benefits of SEO. We have listed down the SEO activities that are performed in the six month time frame.
Month 1 of SEO
- Optimization planning
- Thorough research of keyword volume and competitiveness
- Assessment of current content
- Competitor research
- Geo-targeting decisions
Once the research part is done, our SEO experts proceed to the technical change.
Month 2 of SEO
In the second month, changes finalized in the initial research will be implemented. According to the level of changes, execution can take months.
Most of the technical changes during this period are accompanied by content too. The full impact of SEO will not be visible until the entire website overhaul is complete.
Month 3 of SEO
The third month is mainly focused on content management. This period is dedicated to
- Publishing blogs
- Press release
- Improvement of current pages
As search engines love fresh content, all the content writing activities can significantly boost organic traffic and increase the chance of being found in search results.
Month 4 of SEO
Fine-tuning continues this month too. They include
- Continued content building
- Technical optimization and maintenance
- Crawling and content indexing
- Developing healthy backlinks
- Clean up low-quality URLs
In this stage, you will see an increase in traffic, qualified leads, lower bounce rates. Your website visibility will also increase and visitors will likely buy your products/services.
Month 5 of SEO
In this month, SEO efforts will continue to focus on content and additionally on user experience. In particular, these are the items focused.
- Active social media engagement
- Amplifying content visibility
- Increasing referral traffic
- Link-building via blog submission to various forums
Month 6 of SEO
The sixth month is all about maintaining and updating the ongoing SEO work. It involves,
- Continued content creation and adding visual templates
- Optimizing any new keyword targets
- Updating websites with new products/offerings
SEO pricing plans
Rather than negotiating, budget and tasks to be done, a retainer arrangement will help to sort out these issues.
Retainer is all about time saving.
The amount we quote is the cost required to do the work and achieve your goals.
Our monthly SEO retainer startup package starts at $397, our monthly retainer small business SEO package start at $697, and our monthly SEO retainer online pro-business starts at $997.
Custom monthly SEO maintenance packages are also available, you can contact us anytime to determine your requirements and we will set a price.
In conclusion, the package you choose depends on your goals and the amount of budget you have set.
What you get out of our monthly SEO retainer packages?
All of our SEO retainer packages are designed to increase your rankings
Through good ranking, you get more traffic. Our SEO retainer packages guarantees increased traffic to your website.
Our SEO experts understand what makes a user convert. We will implement changes that will ensure your visitors get converted.
SEO is a service that has evolved massively and the retainer model will continue to be the most popular way to engage with an agency.
However, in retainer model, one thing will change, what you get for your money –
- more marketing
- more social exposure
- more education
- more consultation
If you still have no clue on how to choose an SEO company for your business, go through this article, Hiring An SEO Company? Ask These Questions.
Don’t hesitate to ask us any of the questions mentioned in the article. By asking them, you’ll gain confidence that we will rank your website ethically.
Looking for SEO assistance? Contact us today to talk about SEO.